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Thursday, December 01, 2005

Click Fraud Panel at SES Chicago

Its official, I will be a panelist at the Search Engine Strategies Conference in Chicago on December 8th. Its the last panel of the show (nothing like bringing up the rear) and I look forward to it. If you are going to be there please bring your questions, I would love to hear them.

Auditing Paid Listings & Click Fraud Issues
Did you really get that much traffic from paid listings last month or is something funny going on? Reviewing your paid traffic is an essential task any serious search engine marketer should undertake. Discover how to spot abnormalities and follow-up with search engines if you suspect a competitor or someone else is creating clicks just to drive up your costs. Also discover the proactive things paid listing providers already do to protect advertisers.
Moderator:
Jeffrey K. Rohrs, President, Optiem, LLC

Speakers:
Shuman Ghosemajumder, Business Product Manager, Google
Jeff Martin, Director of PPC Auditing and Click Fraud Services, Z√ľnch Communications
John Slade, Director, Product Management, Yahoo! Search Marketing
Jessie Stricchiola, Founder, Alchemist Media Inc.
Lori Weiman, Director, KeywordMax

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