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Wednesday, July 06, 2005

Testing For Click Fraud Rates

Danny Sullivan comments in the SEW blog about an experiment by Marketing Experts to measure the amount of click fraud that Google might detect. While they don't provide the particulars of their own click testing activity its still a good see a another factual indication that Google could be doing a much better job and reaffirms that the more money being spent for a keyword, the more at risk an ad is for fraud.

We would have like to have seen testing like: clicking x times over x amount of time while varying identifiable elements like IP and user agent (among others). Did they click ten times one right after another or once every couple of hours or twice a day? Did they vary their browser and IP in between these clicks with varying time spans? Here's the direct link to Danny's post and you can find the experiment results here (free reg. required).


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